For most companies, the term design is associated with the final appearance and / or visual approach of a project. That means that design is about: coating, decoration, final making of a product or service.
For White Space, this facet of design is not its actual meaning. Design is not about beautiful graphics, imaginative ideas and rich colors. All this of course can charm a customer at first but time may disappoint him when the product is not based on deep understanding of strategy, company goals and needs of the final user.
For us, design is the heart and soul of any product or service. It is basically the core of the human mind for the product / service that finally expresses its external layers.
For us, design means thinking about your product / service and mainly thinking about the best possible operation. Our starting point for the design of any product is the user experience.
To design something you first have to “catch”. We need to analyze, to understand the reason of the existence and discover why this product / service can be a different experience for the user.
You need passion and dedication to understand what really separates just another idea from a real experience for the consumer. It requires energy, clear thinking and fresh mind not to create something drab, not to do anything ‘more of the same. ”
BEAUTY AND SIMPLICITY.
When we design we really get to the core of the product / service.
We invest a lot of thought having the sole aim of creating a unique experience.
Creating products that are so beautiful you want to fall in love.
The charm comes not only from the visual but also from the simplicity of the design.
Unlike most who are trying to sell complex design approaches, we believe that the magic of beauty lays in the deep … knowledge of simplicity.
But in order to reach that point it takes time and most do not invest neither the time nor the energy required for holistic and simultaneously simple approaches.
We believe that people who share or will share their vision with us are intelligent and prefer products or services in which they invest a sufficient amount of thinking. Not creating cheap and casual.
For us, every project is a new design challenge. We live for some time with that, we ‘dig’ deep and reach a very functional and simple solution that the world likes.
If your customer’s experience is what matters, if an excited customer is your purpose, then welcome to White Space.