Word of Mouth used to be one of the most efficient intellectual factors for people’s choice. What really has happened today to W.O.M. ?
With the dawn of Social Media potential energy by “word of mouth” not only did not lose in sociability and immediacy of realistic strength of the transmission of information but also became more efficient, much more efficient in every way.
Logically recall one of many incidents where you experienced “word of mouth”. You are in a restaurant, you are having a discussion with your company for a show, you hear a good suggestion, you go to the theater, the show was worth seeing, in your next mating you would suggest the show…
Today, spending a few seconds on your favorite social media platform gives you information about the same performance, you see photo albums and YouTube videos, look for any other information you need, get opinions from comments of the community, see how many like the show, communicate without any geographical or time limitations, and with every online action you participate too, you actively add to the most multidimensional reality of a massive, interactive WOM ever made.
Today, instead of two people talking about something, for your own creation for example, product or service, there are hundreds of thousands and even millions of people that at the same time participate in a series of interactive actions including discussion, and you have the chance to participate or just watch their interactivity.
What does this mean?
White Space opens a new ground to break the boundaries of communication as you have known it this far. We support you to enter a new world, where relationships and influential mechanisms, with the optimal use of search engines is of equal importance and are creatively connected when a story has to reach a lot of people, very quickly.
In White Space we think as journalists but behave as Opinion Leaders.
It is not enough for someone to understand.
It must be associated as a “communicative mediums”, to experience the importance of talking about your product, service, business, new launch, sales and so much more…