Mission “To bring inspiration and innovation value to everyday life” Collaborating Wisdom (related to the value and the mission of companies). Real corporations are real people. So we value as our mission to communicate to every manager, every executive, every person our thirst for the creation of a new experience. We want to spark your imagination, in order to enhance your creativity and inspire you to create exceptional experiences for your customers, for the world. Today, companies try to excite customers by investing heavily in innovation. However, innovation isn’t just about technology. Thus, value innovation places equal emphasis on value and innovation. Value without innovation tends to focus on value creation on an incremental scale, something that improves value but is not sufficient to make you stand out in the market place. Innovation without value tends to create technology driven products, market pioneering, or futuristic offers beyond what people are ready to accept or find irrelevant to their everyday life. Innovation Value occurs when people or companies create new ideas to solve problems and enrich their lives when creating the next experience that will lead people to a better life.